WELCOME TO SIMPSON’S In The Strand

Few restaurants share the history or cultural significance of Simpson’s in the Strand. First opened in 1828 and established at 100 Strand since 1904, Simpson’s sits at the edge of Covent Garden, in the heart of London’s theatre district, and will return in February 2026.

Reimagined by Jeremy King Restaurants, the revived “home of the English roast, the silver carving trolley and chess” will unite the traditional Grand Divan, theatrical Romano’s, the classic Simpson’s Bar, the seductive Nellie’s, and a small ballroom under one roof.

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The Grand Divan dining room

THE GRAND DIVAN

The quintessential English dining room. Steeped in history.

Leather booth detail
Romano's Restaurant - Simpson's In The Stand
Romano's Restaurant - Simpson's In The Stand
Romano's Restaurant - Simpson's In The Stand

Romano’s

The lighter side of English dining. Served with continental flair.

Gift vouchers

Simpson's Bar - Simpson's In The Stand
Simpson's Bar - Simpson's In The Stand

Simpson’s Bar

A traditional cocktail bar. Classic drinks and small bites.

Gift vouchers

Assembly Rooms - Simpson's In The Stand
Assembly Rooms - Simpson's In The Stand

The Assembly Room

A private ballroom. For grand and sophisticated events.

Gift vouchers

Nellies Tavern - Simpson's In The Stand
Nellies Tavern - Simpson's In The Stand

Nellie’s Tavern

A late-night bar.
In the heart of theatreland.

Gift vouchers

Nellies Tavern - Simpson's In The Stand
Simpson's In The Stand Gift Vouchers
Simpson's In The Stand Gift Vouchers

Gift Vouchers

A Simpson’s gift voucher is a gift of anticipation: the promise of a long lunch in the Grand Divan, a convivial evening in Romano’s, or drinks shared in Simpson’s Bar or Nellie’s Tavern. Bought now, ahead of our February opening, each voucher is valid for 15 months from the date of purchase — a thoughtful way to treat someone to something special in the year ahead.

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