WELCOME TO SIMPSON’S In The Strand
Few restaurants share the history or cultural significance of Simpson’s in the Strand. First opened in 1828 and established at 100 Strand since 1904, Simpson’s sits at the edge of Covent Garden, in the heart of London’s theatre district, and will return in March 2026.
Reimagined by Jeremy King Restaurants, the revived “home of the English roast, the silver carving trolley and chess” will unite the traditional Grand Divan, theatrical Romano’s, the classic Simpson’s Bar, the seductive Nellie’s, and a small ballroom under one roof.
THE GRAND DIVAN
The quintessential English dining room. Steeped in history.
Romano’s
The lighter side of English dining. Served with continental flair.
Gift Vouchers
A Simpson’s gift voucher is a gift of anticipation: the promise of a long lunch in the Grand Divan, a convivial evening in Romano’s, or drinks shared in Simpson’s Bar or Nellie’s Tavern. Each voucher is valid for 12 months from the date of purchase — a thoughtful way to treat someone to something special in the year ahead.